Is It All About Advertising?
Image courtesy of Scott Chan / FreeDigitalPhotos.net The SuperBowl is coming! You know what that means...commercials! Not just ordinary commercials either. Whole creative teams come together to hopefully make an advertising campaign that people will never forget, paying millions of dollars for a 30 or 60 second spot. Here are some of my favorites: http://www.youtube.com/watch?v=R55e-uHQna0 http://www.youtube.com/watch?v=5Oag8iBB7HE http://www.youtube.com/watch?v=tbSpAsJSZPc http://www.youtube.com/watch?v=XiO1_nVr3no http://www.youtube.com/watch?v=Set-r53xvBI But why do companies pan out so much cash for cute, funny and hopefully unforgettable commercials? Answer: So that their audience of 100 million people might see their product, become interested in their product and hopefully go out and buy what they are trying to sell. Seems simple enough, right? It works too. Just after Christmas, my family went out to Buffalo Wild Wings (which we ...