Image courtesy of Scott Chan / FreeDigitalPhotos.net The SuperBowl is coming! You know what that means...commercials! Not just ordinary commercials either. Whole creative teams come together to hopefully make an advertising campaign that people will never forget, paying millions of dollars for a 30 or 60 second spot. Here are some of my favorites: http://www.youtube.com/watch?v=R55e-uHQna0 http://www.youtube.com/watch?v=5Oag8iBB7HE http://www.youtube.com/watch?v=tbSpAsJSZPc http://www.youtube.com/watch?v=XiO1_nVr3no http://www.youtube.com/watch?v=Set-r53xvBI But why do companies pan out so much cash for cute, funny and hopefully unforgettable commercials? Answer: So that their audience of 100 million people might see their product, become interested in their product and hopefully go out and buy what they are trying to sell. Seems simple enough, right? It works too. Just after Christmas, my family went out to Buffalo Wild Wings (which we saw from a commercial)..
Showing posts from January, 2014
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Image courtesy of Panupong1982 at FreeDigitalPhotos.net I know what you are thinking. Somehow, I'm not satisfied with my wife and am looking for some backdoor excuse to love another. I assure you, nothing could be farther from the truth. Believe it or not, this post really isn't about me at all. I've been a pastor for the past 12 years. Much of that time has been spent with youth and young adults. There has been an alarming trend I have seen over these years. Guys are disappearing from the ranks of the faithful. It can be seen in the massive epidemic of single parent families, mainly lead by women (80%). Even when the men are still in the relationship, it is often the women who have taken up the role of spiritual leadership, as the men have either abandoned the faith or never had it in the first place. Pastor Mark Driscoll has stated that the main reason guys aren't involved in the faith is that the church has catered to a population of women and not all